CASE STUDIES
SYLVIE & J
UPSHOT ENERGY
MOUNTAIN DEW
RUMPL
BITCOIN
SELECT IDEAS
FUEL TV
Instead of forgettable promo swag, FUEL TV got branded bandages printed with self-aware one-liners, turning scrapes into stories and skin into tiny billboards. Handed out at action-sports events around the world, they became collectibles fans traded and talked about for years.
HANS BRINKER BUDGET HOTEL
A photographer moved into Room 412, the only room with a tub, for two months and invited guests, staff, and street performers to bathe in exchange for a portrait. The result was a book and an exhibition that turned the hotel’s famous lack of comfort into its best piece of marketing.
20TH CENTURY FOX
To promote a big-wave surfing film, a skyscraper was wrapped with a wave at real scale, letting people see exactly how big the ocean can get.
HARVEY NICHOLS
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
T-MOBILE / BEN
To prove its coverage across Europe, a woman traveled the continent and called in to live Dutch radio shows from her phone along the way, demonstrating range and call quality one broadcast at a time.
HUMMER
A B2B direct mail piece in the form of a 12-year wall calendar, one year for every year of a HUMMER’s average lifespan under the most grueling conditions. The competition’s calendar would have been a lot thinner.
VIDEO CONTENT
ALLIANCE FOR CLIMATE PROTECTION
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
TREBOR MIGHTY MINTS
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
NEC JAPAN
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
NEW BELGIUM BREWING
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
T-POST
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
REMY COINTREAU / PISANG AMBON
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
ASPEN HEIGHTS
An interactive cube placed on the streets of London that brought the department store’s shopping experience to passersby. [Needs a detail or two: what people did inside or with the cube, and what happened.]
HEADLINES
