NICE TO MEET YOU
Photo by Troy Nebeker
Creativity has never been optional for me. It's how I make sense of the world, connect with others, and move through life.
From an early age I gravitated toward art, writing, music, and performance — drawn less to outcomes than to expression itself. That instinct led me into an international advertising career spanning agencies, brands, and institutions across the US, UK, and Europe. Along the way I helped shape work for 190+ organizations — Target, Google, Nike, PepsiCo — borrowing freely from the art world to make ideas that were unexpected, human, and culturally resonant.
But creativity, for me, was never just about making things. It was always about meaning.
In 2017 I returned fully to my art practice, using tools developed in advertising to create work that lived outside traditional systems. What emerged I now call heartivism — art and creative work centered on connection, belonging, and our shared humanity. Work that questions power, language, and culture not to provoke for its own sake, but to help people recognize something true in themselves.
Teaching and mentoring have always run alongside the practice. Nine years at leading universities deepened my belief that creativity is something we return to, not something we invent.
In 2023 I completed an Advanced Certificate in Spiritual Psychology, which clarified something I'd long felt: my role isn't just to question the world through creativity, but to help heal it.
Today the work shows up as art, cultural activations, workshops, and collaborative engagements with individuals and organizations. The form changes. The intention doesn't.
Creativity is a gift within us all. Helping others tap into it — in whatever shape it takes — is the work.