RUMPL

Industry: Outdoor Gear

CHALLENGE
Build visibility for Rumpl, a modern blanket brand inspired by sleeping bags and puffy jackets, with consumers and potential partners in its hometown of Portland, Oregon, on a small budget.

INSIGHT
Advertising works best when it reaches people at the right time and place. For an outdoor blanket, that place is outside, in the cold.

SOLUTION
Blanket Portland (get it?) with an outdoor campaign whose headlines are as cheeky as the product is cozy.

RESULT
 Increased sales, new brand partnerships, local buzz, and features in trade press.

Deliverables: brand identity, shopping bag design, retail design, loyalty program, street posters, guerrilla distribution, launch party, press and influencer mailers, book, PR stunt
Roles: concept, brand strategy, creative direction, copywriting, account management

A woman sitting on rocks by a rushing brook in a forest, wrapped in a blanket, promoting Rumpl blankets for outdoor adventures.
Billboard advertising Pamu blankets featuring a person inside a blue jacket, partially visible, with text 'PERSON KOOZIE'.
Billboard with the message 'Sleep Around' and an image of a sleeping bag on a body of water, with city buildings and trees in the background.
Billboard advertisement displaying the brand name 'Pumpl' with the tagline 'Blankets for anywhere.' It announces 'Now serving human burritos' with an image of a person wrapped in a blanket, outdoors, during overcast weather.
A bearded man with a blue jacket on a hanging bridge in a forest, looking upward. The text overlays say "Rumpl" with the tagline "Blankets for anywhere" and large letters spelling "NIPPLEY?"
A man in outdoor winter gear wrapped in a green sleeping bag, standing in a snowy forest with tall trees.
Billboard advertisement showing a person sleeping outdoors with a backpack, and the text "You never know where you'll wake up."
Person lying on a red sleeping bag in front of a campfire.