A grassroots act of kindness that raised global awareness and compassion for the unhoused—without a dollar of outside funding. More than 3,500 “Hello My Name Is” signs were distributed across 32 countries, supported by a website, 700+ photos, 15 national PSAs, and a traveling exhibition. The project earned coverage in over 50 publications and received the Dove Award, the highest honor for socially responsible advertising from ACT (Advertising Community Together). Proof that empathy still scales faster than any algorithm.