“Video Backgrounds for the 1%” helps the ultra-rich blend in on Zoom calls without flaunting their fortune. While most virtual backdrops make small spaces look lavish, this collection does the opposite—swapping mansions for cramped studios, dingy basements, and perilous bunkers. A tongue-in-cheek commentary on class performance and the illusion of relatability in digital life. A reflection on how even online connection has become a performance—and how much we long for something more real.

CREDIT: CONCEPT, CREATIVE DIRECTOR, AND COPYWRITER.