Despite being born in Inglewood, California, Chad has managed to avoid thug life and move cities nearly every four years with stops in Texas, Colorado, Pennsylvania, United Kingdom, The Netherlands, California, and Oregon.
He and John Hinckley Jr. graduated from Texas Tech University. Hinckley went on to shoot President Reagan. Chad went on to thrive under one of the most awarded copywriters of the times at The Richards Group/Pyro.
Since then, Chad has created influential advertising and design content at some of the hottest creative agencies in the U.S. and Europe, including Wieden+Kennedy (Portland), Mother (London), KesselsKramer (Amsterdam), 86 the onions, the unconventional agency he founded in Los Angeles, and most recently, ecopop, his idea farm that creates brands, art, and activism - or brand artivism, as he likes to call it.
To date, he’s helped develop more than 150 brands, including Target, Google, Nike, Starbucks, Activision, Mountain Dew, HUMMER, MTV, and ESPN X Games.
His unique problem-solving abilities have earned the top industry accolades, coverage in numerous pop culture publications, and features as leading examples of creativity in more than 16 books. In addition to building brands for others, Chad continues to create several successful brands of his own, including the world’s first interactive art gallery and game app, a zero-budget homeless outreach campaign that spans over 30 countries, and an online marketplace for sustainable lifestyle products.
Chad discovered his love for teaching at Art Center College of Design in Pasadena, California where he was awarded the Great Teacher Award his very first semester. Today, many of his former students are CDs and ECDs at the world’s top creative agencies.
In 2014, Chad joined the University of Texas as a Lecturer in the Texas Creative Program where he teaches Intro to Advertising Creativity; Portfolio I, II, and IV; Copywriting; and Integrated Campaigns.
Chad can be found freelancing for leading creative agencies; consulting start-ups, NGO's and Fortune 100 companies, writing and directing video content; playing drums, writing sketch comedy, performing improv and stand up comedy, hugging trees, and hanging out with his two dogs, Ringo and Star.
Effie • The One Club • D&AD • NY Art Directors • National Addys • The Creative Circle • British Television • Graphis • Communication Arts • Lurzer’s International Archive • Creativity • Print • ZOO • Creative Review • Shots • Eye • Campaign Screen • Adweek • AdAge • Best Spots on TV
Full time: Wieden+Kennedy (Portland), Creative Director, 2008-2009 • 86 the onions (LA), Founder/Creative Director, 2002-2007 • KesselsKramer (Amsterdam), Senior Creative, 2000-2002 • Mother (London), Senior Creative, 1998-2000 • The Richards Group/Pyro (Dallas), Copywriter, 1994-1998
Part time: Mullen (Boston) • Crispin Porter + Bogusky (LA, Boulder) • Preacher (Austin) • JDK (Portland, Burlington) • Creature (Seattle) • mono (Minneapolis) • nemo (Portland) • enso collaborative (LA) • attik (SF) • david & goliath (LA) • Butler Shine Stern (SF) • Strawberry Frog (NYC) • TBWA/Chiat Day (LA) • Factory Labs (Denver) • dw+h (LA) • Saatchi & Saatchi (LA) • McGarrah Jessee (Austin) • MEplusYOU (Dallas) • mkg (NYC) • Sedgwick Rd. (Seattle) • sandymontana (Portland) • Climate Reality Project (Boulder) • Curious Beast (Portland) • The Butler Bros. (Austin)
AS FEATURED IN THESE BOOKS
Advertising Today / Punk Marketing: Get Off Your Ass And Join The Revolution / I Like It. What Is It? / Advertising Graphics With Impact / Consumer Behavior: Buyer, Having, Being (7th Edition) / A Hundred And One Things To Do / 200% Cotton: New T-Shirt Graphics / Touch This: Graphic Design That Feels Good / Dos Logos / Introducing: Designs For Making A First Impression / 2 Kilo Of KesselsKramer / World Business Cards Today / Letterhead & Logo Design 9 / All Access: The Making Of Thirty Extraordinary Graphic Designers / Sustainable Graphic Design: Tools, Systems And Strategies For Innovative Print Design / Shovel It: Kick-Ass Advice To Turn Life’s Crap Into The Peace And Happiness You Deserve