Two mannequins test the boundaries of love in Survival Town, a real-life town built by the government in the 50's to measure the effects of atomic weapons. (Commissioned by New Belgium Brewing and OpusOrange.com for the Clips Beer and Film Tour.)

To some, Josh Faun might be your average, ordinary goat-person, but for this coming of age half-man, half goat who likes to play flute, dance, and eat berries, this year is turning out to be anything but average. On his journey out of the woods and into the mainstream, 1991 will be the year Josh falls in love for the first time and discovers all the things he's been missing. (Commissioned by New Belgium Brewing (founded in 1991) for the Clips Beer and Film Tour.)

Frank Horton wanted to get his hands on 1 of 500 available Ford GTs - along with every other car enthusiast in the world. When we started the project, there were already thousands of amateur talking head application videos on YouTube. To cut through the clutter, we let a professional make the case for Frank. With over 50,000 views in a month and counting, we think it's a pretty darn good case, too. Ford took notice. Now, if you want to know how Frank Horton rolls, you better believe it's in 1 of only 500 2017 Ford GTs ever made. #BOOM

Depending on how you look at it, I either micro-funded a music video for award-winning singer/songwriter Salim Nourallah cleverly using online classified ads to sell 5-second sponsorships for as little as $5. Or, I created several dozens of branded content clips for featured fans, brands, and attention-seekers to promote through their own social media channels. ROI, check.

In this unauthorized corporate video, Lidiya Orlova, V.P. of Game Concepts, responds to a customer's email regarding the type of video games her company should be making. 

Two senior serial killers do their best to overcome marital problems and celebrate their wedding anniversary with a doomed hitchhiker. Shot with a 4-person crew in 6 hours. 

I wrote an album using my Playstation, gave myself a stage name (an anagram of Playstation), and launched a hoax that included an artist website, indie label website, motion picture website, myspace website, movie trailer that played at RESfest and included a print campaign to boot.


Sue Teller was a character I created to inspire and instigate youngsters to use more do-it-yourself creativity by showing them what many of the pioneers of the “movement” are doing. YouTube videos alone were viewed over a million times. Over 1,000 myspace friends. An interview with AARP. Invites from Ellen, BET, Tonight Show, and Hollywood events. Over 854,000 Google search results. Featured on DIRECTV’s blogger video program The Fizz and at the HappyHour Short Film Festival. When Mountain Dew decided it was the end of the road, uh, someone released one last video. 6 years later, she is still being discovered, remixed, and promoted through sites like Buzzfeed. Sue Teller lives, even though we faked her death. One of two sanctioned web films. Google for others.

Here’s a revolutionary thought. Let’s not say how amazing or immersive or shareable we are. Let’s prove it. And with 4K 360-degree photo and video we can. “Wow!” is right. Wow isn’t a spectator sport. No more sitting idle on the sidelines. It’s time to truly participate and get into the game, the concert, the adventure, the party, and every other wow moment that showcases every side to your story. Wow is unexpected and upbeat, bold and bright, insightful and inspired, exciting and emotive. With iON360, every moment is your wow moment. Don’t just live in the now. Live in the wow.

NEC, a leading provider of internet, broadband network and enterprise business solutions, hired me to create branded content in the form of seven viral web films. Realizing the company theme “change through a ubiquitous society” and the tagline “U Can Change,” the campaign targeted young web-savvy consumers in Japan and reached over 500,000 new eyeballs in the first week.

T-post is the world’s first wearable magazine. News + graphic tee = all around conversation piece. For 2 years, I found the stories, wrote the stories, discovered and managed the visual artists to interpret the stories, and worked with the company founder on marketing and business development. This issue, and promo film, was about the most sampled piece of music, a second drumbeat called the Amen break.
Lilt is grapefruit and pineapple-flavored soft drink manufactured by The Coca-Cola Company and sold only in the Seychelles, United Kingdom, Gibraltar and Republic of Ireland. "The totally tropical taste" campaign featured two Jamaican women, Blanche Williams and Hazel Palmer, became known as the "Lilt Ladies".
Created for Al Gore’s 24 Hours of Reality event to help explain why we’ve all been experiencing unprecedented extreme weather around the globe.
Beefeater is a chain of family restaurants that serves classic British food dishes. Rather than focus on the not-so good food, or pretend to be something they weren’t, we used self-deprecating humor in an attempt to level with consumers and simply entertain them. This is one of two commercials featured in the campaign.
Twenty-four minutes of crap Baywatch-like acting. Six minutes worth of killer fight and stunt sequences. One 300-pound martial artist who went to school with Jackie Chan. Conclusion: Make the fat guy a cult hero. That’s what Sammo would do. And then he’d kick your ass. This is one of two TV adverts that were part of an integrated campaign.
Pisang Ambon had its heyday in the 70’s, but few younger drinkers today had ever heard of it, or dare even try the scary green liquid that tastes like bananas, not melons or sour apples. This was Remy Cointreau’s last-ditch effort to revive the complicated brand. Our creative strategy was based on two simple truths: Pisang Ambon should be enjoyed with people, and with other liquids–never alone. This was the first of 3 TV/Cinema ads that were part of an integrated campaign.
First there was Trebor Extra Strong Mints. Now, Mighty Mints, a much smaller mint with all the power of the original, was being launched. Out of the 6 commercials produced, the one that featured a mini-TV evangelist preaching the power of the mint through a catchy gospel ditty was the most talked about and had Jr. High school students singing it’s song throughout the U.K. Amen. One of 4 videos featured on Vimeo.