— Insight: Upscale fashion retail is all about the bag. Big Idea: Make the Sylvie & J shopping bag the most sought-after shopping bag in LA by giving the brand a complete make-over and a newsworthy re-launch. 

— Result: Everything my agency created during our 3-month integrated campaign was a near sure-fire way to get worldwide press, create buzz within the jaded fashion community, build brand awareness, and perhaps most importantly, increase store traffic, which we did by 500%, thank you very much. (Writer / Creative Director)