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Despite being born in Inglewood, California, Chad has managed to avoid thug life and move cities nearly every four years with stops in Texas, Colorado, Pennsylvania, United Kingdom, The Netherlands, California, and Oregon.

He and John Hinckley Jr. graduated from Texas Tech University. Hinckley went on to shoot President Reagan. Chad went on to thrive under one of the most awarded copywriters of the times at The Richards Group/Pyro. 

Since then, Chad has created influential advertising and design content at some of the hottest creative agencies in the U.S. and Europe, including Wieden+Kennedy (Portland), Mother (London), KesselsKramer (Amsterdam), and 86 the onions, the unconventional agency he founded in Los Angeles.

To date, he’s helped develop more than 170 brands, including Target, Google, Nike, Starbucks, Activision, Mountain Dew, HUMMER, MTV, and ESPN X Games.

His unique problem-solving abilities have earned the top industry accolades, coverage in numerous pop culture publications, and features as leading examples of creativity in more than 16 books. In addition to building brands for others, Chad continues to create several successful brands of his own, including the world’s first interactive art gallery and game app, a zero-budget homeless outreach campaign that spans over 30 countries, and an online community and mentorship program with/for creative advertising and design students.

Chad discovered his love for teaching at ArtCenter College of Design in Pasadena, California where he was awarded the Great Teacher Award his very first semester. Today, many of his former students are CDs and ECDs at the world’s top creative agencies. In 2014, Chad joined the University of Texas as a Lecturer where he co-ran the Texas Creative, the world-class advertising portfolio program. He is the recipient of the 2016-2017 Stan Richards Faculty Fellowship in Advertising Creativity Award. 

Chad can be found freelancing for leading creative agencies; consulting start-ups, NGO's and Fortune 100 companies, writing and directing video content; playing drums, writing sketch comedy, performing improv and stand up comedy, hugging trees, and hanging out with his dog, Ringo.

AWARDS/ACCOLADES

Effie • The One Club • D&AD • NY Art Directors • National Addys • The Creative Circle • British Television • Graphis • Communication Arts • Lurzer’s International Archive • Creativity • Print • ZOO • Creative Review • Shots • Eye • Campaign Screen • Adweek • AdAge • Best Spots on TV 

AGENCIES

Full time: Wieden+Kennedy (Portland), Creative Director, 2008-2009 • 86 the onions (LA), Founder/Creative Director, 2002-2007 • KesselsKramer (Amsterdam), Senior Creative, 2000-2002 • Mother (London), Senior Creative, 1998-2000 • The Richards Group/Pyro (Dallas), Copywriter, 1994-1998

Part time: Mullen (Boston) • Crispin Porter + Bogusky (LA, Boulder) •  david & goliath (LA) • Butler Shine Stern (SF) • Strawberry Frog (NYC) • Odysseus Arms (SF) • TBWA/Chiat Day (LA) •  Saatchi & Saatchi (LA) • The Marketing Arm (Dallas) • enso collaborative (LA) •  mono (Minneapolis) • McGarrah Jessee (Austin) • Preacher (Austin) • DIKO (Austin) • The Butler Bros. (Austin) • JDK (Portland, Burlington) • Creature (Seattle) • nemo (Portland) • Capital Goods (Denver) • Mandrake (Prague) • attik (SF) • Factory Labs (Denver) • dw+h (LA) • MEplusYOU (Dallas) • mkg (NYC) • Sedgwick Rd. (Seattle) • sandymontana (Portland) • Climate Reality Project (Boulder) • Curious Beast (Portland) • DoubleStandards (Berlin) • 

NICE THINGS THEY'VE SAID

BRANDS/CLIENTS

  1. 20TH CENTURY FOX

  2. 50 BlEU VODKA

  3. 55DSL

  4. AIRTABLE

  5. ACTIVISION   

  6. ACURA

  7. ADIDAS   

  8. ALMAXX   

  9. AMERICAN EXPRESS   

  10. AMERICAN STANDARD   

  11. ASPEN HEIGHTS PARTNERS

  12. AQUAFINA   

  13. ART CENTER COLLEGE OF DESIGN

  14. BACARDI   

  15. BAREFOOT WINES

  16. BEATS BY DR. DRE   

  17. BEAUTIFUL / DECAY   

  18. BEEFEATER RESTAURANTS   

  19. BEINGWELL   

  20. BEN / T-MOBILE     

  21. BEN & JERRY'S

  22. BIG MAGAZINE

  23. BIG FUTURE   

  24. BLIK WALL GRAPHICS

  25. BLOOD SWEAT & TEARS VODKA

  26. BOOKING.COM

  27. BORDERS   

  28. BRAVO TV UK   

  29. BTC ELEMENTS   

  30. BUCA DI BEPPO   

  31. CALLAWAY GOLF   

  32. CANVAS

  33. CLIMATE REALITY PROJECT   

  34. COCA-COLA   

  35. COLT 45   

  36. COMPAQ   

  37. CONTINENTAL AIRLINES   

  38. CORONA   

  39. CHRYSLER

  40. CURRENT TV   

  41. D&AD   

  42. DAIHATSU   

  43. DAZED & CONFUSED   

  44. DIESEL   

  45. DO   

  46. DOCKERS   

  47. DODGE   

  48. DOVE   

  49. DR. MARTENS   

  50. DREAMWORKS INTERACTIVE   

  51. DRINKS THAT WORK  

  52. DUFFS   

  53. DUTCH MAGAZINE

  54. EAST SIDE MARIO’S   

  55. EIDOS ENTERTAINMENT   

  56. ESPN X GAMES   

  57. ESSENTIAL LIVING FOODS   

  58. ETHOS WATER   

  59. ETNIES   

  60. EVO.COM   

  61. EYEMASTERS   

  62. FOOTLOCKER   

  63. FIAT

  64. FUEL TV

  65. GETTY IMAGES

  66. G.O.D. GAMES   

  67. G4 TV

  68. GAMECOCK MEDIA   

  69. GLOBAL INHERITANCE   

  70. GOOGLE   

  71. GOTHAM GAMES   

  72. GU ENERGY GEL

  73. GT INTERACTIVE   

  74. HANS BRINKER BUDGET HOTEL   

  75. HARVEY NICHOLS   

  76. HESSENMOB SKATEBOARDING   

  77. HET PAROOL  

  78. HIGH WEST WHISKEY

  79. HOME DEPOT

  80. HOTEL TONIGHT

  81. HOUSE OF MARLEY   

  82. HUM MUSIC   

  83. HUMMER   

  84. ID SOFTWARE

  85. ION STORM   

  86. ITKO SOFTWARE   

  87. JACKSONS STORES

  88. JEEP   

  89. KISS FM

  90. KPMG

  91. LAKE TRUST CREDIT UNION

  92. LE ECO

  93. LEMISHINE

  94. LIGHTNING AUDIO

  95. LIVE EARTH   

  96. LULULEMON   

  97. MALIBU GRAND PRIX   

  98. MARMALADE   

  99. MERVYN'S

  100. MIDNIGHT OIL GROUP   

  101. MIDWAY GAMES   

  102. MITSUBISHI   

  103. MOPAR

  104. MOTEL 6   

  105. MOTOROLA   

  106. MOUNTAIN DEW   

  107. MOUNTAIN HEALTH COOP

  108. MSNBC  

  109. MTV UK

  110. MTV SWITCH.ORG

  111. MURATEC   

  112. DALLAS MAVERICKS   

  113. NEC JAPAN   

  114. NESTLE WATERS

  115. NEW BELGIUM BREWING

  116. NIKE   

  117. NINTENDO   

  118. NISSAN   

  119. NUDE BEER   

  120. OAKLEY   

  121. OMIDYAR NETWORK   

  122. OXFAM   

  123. OXYGEN INLINE SKATES   

  124. PARTNERSHIP FOR A DRUG-FREE AMERICA  

  125. PEPSI-CO   

  126. PIPERLIME.COM     

  127. PUTMAN REDESIGN   

  128. RADIOACTIVE CLOWN   

  129. RADIOSHACK   

  130. REMY COINTREAU    

  131. RES MEDIA GROUP   

  132. ROCKFORD FOSGATE   

  133. ROCKSTAR GAMES   

  134. ROLAND MUSIC INSTRUMENTS   

  135. ROYAL OPERA HOUSE   

  136. SAMSUNG   

  137. SCHLAFLY BEER   

  138. SCION   

  139. SEGA   

  140. SIERRA MIST   

  141. SILVERCAR

  142. SMITHSONIAN BIRD FRIENDLY

  143. SOAPNET   

  144. SOBE BEVERAGES  

  145. SONY CRACKLE 

  146. SPIKE TV  

  147. SPYDER   

  148. ST. LOUIS MICROBREW AND BLUES FESTIVAL   

  149. SEATTLE’S BEST COFFEE

  150. STARBUCKS   

  151. SYLVIE & J   

  152. T-POST   

  153. TACO BELL       

  154. TAKE 2 INTERACTIVE  

  155. TARGET   

  156. THE ALLIANCE FOR CLIMATE PROTECTION   

  157. THE BILL & MELINDA GATES FOUNDATION   

  158. TED BAKER   

  159. TERVIS

  160. TONEEL GROEP AMSTERDAM    

  161. TONY CHACHERE'S FAMOUS CREOLE SEASONING   

  162. TOYOTA   

  163. TREBOR BASSETT MIGHTY MINTS   

  164. TRIUMPH MOTORCYCLES   

  165. TRUECAR   

  166. TURKCELL   

  167. UBISOFT ENTERTAINMENT   

  168. USA FILM FESTIVAL   

  169. VESTAS   

  170. VHI  

  171. VIRGIN INTERACTIVE   

  172. VIRGIN RECORDS   

  173. WESTFIELD CORPORATION   

  174. WHITBREAD BEER COMPANY   

  175. WHATABURGER

  176. WINCHESTER

  177. WIBV 1260

  178. WORLD VISION INTERNATIONAL

Working with Chad is a spiritual experience. He is a shaman who guides us through the creative process that clients will euphorically pay for.
— Kiyoshi Kodama, Liquid Air Entertainment
I can only recommend a handful of like-minded marketing partners that consistently push the limits of smart, accessible design and innovation, and Chad is certainly one of them.
— Simon Campbell, Target
Chad is a dream to work with. He is driven to be unique and uber out-of-the-box in his creative. That kind of talent does not grow on trees but if it did, Chad’s tree would be the best one by a long shot.
— Stacy Conde, Virgin Records
On more than one occasion, Chad has delivered beyond our creative expectations. Every opportunity that I have to hire someone from the creative world, he is the person that I go to first and the one that brings something entirely new to the table.
— Ian Votteri, ESPN X Games
Chad is both a creative genius and strategic thinker. He has the business acumen, integrity and talent that we all look for in people — and rarely find. He’s great to work with and does what he says he’s going to do.
— Jake Munsey, FUEL TV / FOX Cable Networks
I trust Chad to come up with an approach that works and gets attention. I can only afford to pay for results and I wouldn’t be using him if the results didn’t follow.
— Brian Lovejoy, Drinks That Work / Upshot
Chad made me proud to go to work every day. And he made customers drop by in droves. Our sales nearly tripled. We got the biggest bang for any buck I ever spent.
— Jed Cohen, Sylvie & J
Unexpected, innovative, compelling, and effective. If you want breakout creative with a purpose, call Chad.
— — C.J. Olivares, FUEL TV / FOX Cable Networks
Chad can translate the perennial unseen idiosyncrasies of every day living into simple yet really, really effective communication with us normal(ish) human beings.
— Don Brown, Etnies footwear and apparel
Chad is at the top of my creative list because his out-of-the-box thinking can be applied to everything from advertising to the concept, design, and branding of an entire 27-acre shopping village.
— Todd Putman, Westfield Corp.
Chad is what the future of creative communications are all about: strategically-driven; idea-centric; creatively fresh; all media approach; truly collaborative; and getting rid of all the layers and getting down to what matters - creating powerful ideas that connect with consumers and move brands.
— Jeff Cha, Redscout
Not only did they continue to surprise us with the number and variety of creative approaches and solutions, they were extremely professional, reliable, and great to deal with. They were tenacious under pressure and obviously driven to satisfy us as a client.
— Allen Adler, Ubisoft Entertainment
More than any other agency I’ve worked with, they are incredibly creative with a solid understanding and appreciation for the marketing side of things. They always blow me away with their strategic and tactical ideas, and never once have they disappointed me.
— Jim Bloom, Radioactive Clown
We were looking for a fun, creative approach to consumer promotion, and Chad provided us with a unique concept that broke through the clutter in an innovative way.
— Mike Joyce, SOBE beverages / Pepsico
Chad showed tremendous versatility by looking at a market he knew little about. Their ideas were fresh and created buzz within a traditionally dry product space. You cannot ask for a better combination of fun with professional results.
— Ruston Vickers, ITKO Software
Within minutes, Chad completely understood who we were, where we should head and soon after developed product concepts and a tagline that summed up our essence perfectly. They blew us away. A brand new product and he got it right out of the gate. We wouldn’t trust our brand to anyone else.
— Scott Flora, blik
It is rare that someone somewhat professionally detached from the sport can create something that could just as well have come from a skateboarder. Chad gets it. What more could you ask for?
— Christian Roth, Hessenmob skateboarding