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Despite being born in Inglewood, California, Chad has managed to avoid thug life and move cities nearly every four years with stops in Texas, Colorado, Pennsylvania, United Kingdom, The Netherlands, California, and Oregon.

He and John Hinckley Jr. graduated from Texas Tech University. Hinckley went on to shoot President Reagan. Chad went on to thrive under one of the most awarded copywriters of the times at The Richards Group/Pyro. 

Since then, Chad has created influential advertising and design content at some of the hottest creative agencies in the U.S. and Europe, including Wieden+Kennedy (Portland), Mother (London), KesselsKramer (Amsterdam), 86 the onions, the unconventional agency he founded in Los Angeles.

To date, he’s helped develop more than 170 brands, including Target, Google, Nike, Starbucks, Activision, Mountain Dew, HUMMER, MTV, and ESPN X Games.

His unique problem-solving abilities have earned the top industry accolades, coverage in numerous pop culture publications, and features as leading examples of creativity in more than 16 books. In addition to building brands for others, Chad continues to create several successful brands of his own, including the world’s first interactive art gallery and game app, a zero-budget homeless outreach campaign that spans over 30 countries, and an online marketplace for sustainable lifestyle products.

Chad discovered his love for teaching at ArtCenter College of Design in Pasadena, California where he was awarded the Great Teacher Award his very first semester. Today, many of his former students are CDs and ECDs at the world’s top creative agencies. In 2014, Chad joined the University of Texas as a Lecturer where he co-ran the Texas Creative, the world-class advertising portfolio program. He is the recipient of the 2016-2017 Stan Richards Faculty Fellowship in Advertising Creativity Award. 

Chad can be found freelancing for leading creative agencies; consulting start-ups, NGO's and Fortune 100 companies, writing and directing video content; playing drums, writing sketch comedy, performing improv and stand up comedy, hugging trees, and hanging out with his dog, Ringo.

AWARDs/ACCOLADES

Effie • The One Club • D&AD • NY Art Directors • National Addys • The Creative Circle • British Television • Graphis • Communication Arts • Lurzer’s International Archive • Creativity • Print • ZOO • Creative Review • Shots • Eye • Campaign Screen • Adweek • AdAge • Best Spots on TV 

AGENCIES

Full time: Wieden+Kennedy (Portland), Creative Director, 2008-2009 • 86 the onions (LA), Founder/Creative Director, 2002-2007 • KesselsKramer (Amsterdam), Senior Creative, 2000-2002 • Mother (London), Senior Creative, 1998-2000 • The Richards Group/Pyro (Dallas), Copywriter, 1994-1998

Part time: Mullen (Boston) • Crispin Porter + Bogusky (LA, Boulder) •  david & goliath (LA) • Butler Shine Stern (SF) • Strawberry Frog (NYC) • TBWA/Chiat Day (LA) •  Saatchi & Saatchi (LA) • The Marketing Arm (Dallas) • enso collaborative (LA) •  mono (Minneapolis) • McGarrah Jessee (Austin) • Preacher (Austin) • DIKO (Austin) • The Butler Bros. (Austin) • JDK (Portland, Burlington) • Creature (Seattle) • nemo (Portland) • Capital Goods (Denver) • Mandrake (Prague) • attik (SF) • Factory Labs (Denver) • dw+h (LA) • MEplusYOU (Dallas) • mkg (NYC) • Sedgwick Rd. (Seattle) • sandymontana (Portland) • Climate Reality Project (Boulder) • Curious Beast (Portland)

NICE THINGS THEY'VE SAID

BRANDS/CLIENTS

  1. 20TH CENTURY FOX

  2. 50 BlEU VODKA

  3. 55DSL

  4. AIRTABLE

  5. ACTIVISION   

  6. ACURA

  7. ADIDAS   

  8. ALMAXX   

  9. AMERICAN EXPRESS   

  10. AMERICAN STANDARD   

  11. AQUAFINA   

  12. ART CENTER COLLEGE OF DESIGN

  13. BACARDI   

  14. BAREFOOT WINES

  15. BEATS BY DR. DRE   

  16. BEAUTIFUL / DECAY   

  17. BEEFEATER RESTAURANTS   

  18. BEINGWELL   

  19. BEN / T-MOBILE     

  20. BEN & JERRY'S

  21. BIG MAGAZINE

  22. BIG FUTURE   

  23. BLIK WALL GRAPHICS

  24. BLOOD SWEAT & TEARS VODKA

  25. BOOKING.COM

  26. BORDERS   

  27. BRAVO TV UK   

  28. BTC ELEMENTS   

  29. BUCA DI BEPPO   

  30. CALLAWAY GOLF   

  31. CLIMATE REALITY PROJECT   

  32. COCA-COLA   

  33. COLT 45   

  34. COMPAQ   

  35. CONTINENTAL AIRLINES   

  36. CORONA   

  37. CURRENT TV   

  38. D&AD   

  39. DAIHATSU   

  40. DAZED & CONFUSED   

  41. DIESEL   

  42. DO   

  43. DOCKERS   

  44. DODGE   

  45. DOVE   

  46. DR. MARTENS   

  47. DREAMWORKS INTERACTIVE   

  48. DRINKS THAT WORK  

  49. DUFFS   

  50. DUTCH MAGAZINE

  51. EAST SIDE MARIO’S   

  52. EIDOS ENTERTAINMENT   

  53. ESPN X GAMES   

  54. ESSENTIAL LIVING FOODS   

  55. ETHOS WATER   

  56. ETNIES   

  57. EVO.COM   

  58. EYEMASTERS   

  59. FOOTLOCKER   

  60. FUEL TV

  61. GETTY IMAGES

  62. G.O.D. GAMES   

  63. G4 TV

  64. GAMECOCK MEDIA   

  65. GLOBAL INHERITANCE   

  66. GOOGLE   

  67. GOTHAM GAMES   

  68. GU ENERGY GEL

  69. GT INTERACTIVE   

  70. HANS BRINKER BUDGET HOTEL   

  71. HARVEY NICHOLS   

  72. HESSENMOB SKATEBOARDING   

  73. HET PAROOL  

  74. HIGH WEST WHISKEY

  75. HOME DEPOT

  76. HOTEL TONIGHT

  77. HOUSE OF MARLEY   

  78. HUM MUSIC   

  79. HUMMER   

  80. ID SOFTWARE

  81. ION STORM   

  82. ITKO SOFTWARE   

  83. JACKSONS STORES

  84. JEEP   

  85. KISS FM

  86. KPMG

  87. LAKE TRUST CREDIT UNION

  88. LE ECO

  89. LEMISHINE

  90. LIGHTNING AUDIO

  91. LIVE EARTH   

  92. LULULEMON   

  93. MALIBU GRAND PRIX   

  94. MARMALADE   

  95. MERVYN'S

  96. MIDNIGHT OIL GROUP   

  97. MIDWAY GAMES   

  98. MITSUBISHI   

  99. MOPAR

  100. MOTEL 6   

  101. MOTOROLA   

  102. MOUNTAIN DEW   

  103. MOUNTAIN HEALTH COOP

  104. MSNBC  

  105. MTV UK

  106. MTV SWITCH.ORG

  107. MURATEC   

  108. DALLAS MAVERICKS   

  109. NEC JAPAN   

  110. NESTLE WATERS

  111. NEW BELGIUM BREWING

  112. NIKE   

  113. NINTENDO   

  114. NISSAN   

  115. NUDE BEER   

  116. OAKLEY   

  117. OMIDYAR NETWORK   

  118. OXFAM   

  119. OXYGEN INLINE SKATES   

  120. PARTNERSHIP FOR A DRUG-FREE AMERICA  

  121. PEPSI-CO   

  122. PIPERLIME.COM     

  123. PUTMAN REDESIGN   

  124. RADIOACTIVE CLOWN   

  125. RADIOSHACK   

  126. REMY COINTREAU    

  127. RES MEDIA GROUP   

  128. ROCKFORD FOSGATE   

  129. ROCKSTAR GAMES   

  130. ROLAND MUSIC INSTRUMENTS   

  131. ROYAL OPERA HOUSE   

  132. SAMSUNG   

  133. SCHLAFLY BEER   

  134. SCION   

  135. SEGA   

  136. SIERRA MIST   

  137. SILVERCAR

  138. SMITHSONIAN BIRD FRIENDLY

  139. SOAPNET   

  140. SOBE BEVERAGES  

  141. SONY CRACKLE 

  142. SPIKE TV  

  143. SPYDER   

  144. ST. LOUIS MICROBREW AND BLUES FESTIVAL   

  145. SEATTLE’S BEST COFFEE

  146. STARBUCKS   

  147. SYLVIE & J   

  148. T-POST   

  149. TACO BELL       

  150. TAKE 2 INTERACTIVE  

  151. TARGET   

  152. THE ALLIANCE FOR CLIMATE PROTECTION   

  153. THE BILL & MELINDA GATES FOUNDATION   

  154. TED BAKER   

  155. TERVIS

  156. TONEEL GROEP AMSTERDAM    

  157. TONY CHACHERE'S FAMOUS CREOLE SEASONING   

  158. TOYOTA   

  159. TREBOR BASSETT MIGHTY MINTS   

  160. TRIUMPH MOTORCYCLES   

  161. TRUECAR   

  162. TURKCELL   

  163. UBISOFT ENTERTAINMENT   

  164. USA FILM FESTIVAL   

  165. VESTAS   

  166. VHI  

  167. VIRGIN INTERACTIVE   

  168. VIRGIN RECORDS   

  169. WESTFIELD CORPORATION   

  170. WHITBREAD BEER COMPANY   

  171. WHATABURGER

  172. WINCHESTER

  173. WIBV 1260

  174. WORLD VISION INTERNATIONAL

“Working with Chad is a spiritual experience. He is a shaman who guides us through the creative process that clients will euphorically pay for.”
— Kiyoshi Kodama, Liquid Air Entertainment
“I can only recommend of a handful of like-minded marketing partners that consistently push the limits of smart, accessible design and innovation, and Chad is certainly one of them.”
— Simon Campbell, Target
“Chad is a dream to work with. He is driven to be unique and uber out-of-the-box in his creative. That kind of talent does not grow on trees but if it did, Chad’s tree would be the best one by a long shot.”
— Stacy Conde, Virgin Records
“On more than one occasion, Chad has delivered beyond our creative expectations. Every opportunity that I have to hire someone from the creative world, he is the person that I go to first and the one that brings something entirely new to the table.”
— Ian Votteri, ESPN X Games
“Chad is both a creative genius and strategic thinker. He has the business acumen, integrity and talent that we all look for in people — and rarely find. He’s great to work with and does what he says he’s going to do.”
— Jake Munsey, FUEL TV / FOX Cable Networks
“I trust Chad to come up with an approach that works and gets attention. I can only afford to pay for results and I wouldn’t be using him if the results didn’t follow.”
— Brian Lovejoy, Drinks That Work / Upshot
“Chad made me proud to go to work every day. And he made customers drop by in droves. Our sales nearly tripled. We got the biggest bang for any buck I ever spent.”
— Jed Cohen, Sylvie & J
“Unexpected, innovative, compelling, and effective. If you want breakout creative with a purpose, call Chad.”
— — C.J. Olivares, FUEL TV / FOX Cable Networks
“Chad can translate the perennial unseen idiosyncrasies of every day living into simple yet really, really effective communication with us normal(ish) human beings.”
— Don Brown, Etnies footwear and apparel
“Chad is at the top of my creative list because his out-of-the-box thinking can be applied to everything from advertising to the concept, design, and branding of an entire 27-acre shopping village.”
— Todd Putman, Westfield Corp.
“Chad is what the future of creative communications are all about: strategically-driven; idea-centric; creatively fresh; all media approach; truly collaborative; and getting rid of all the layers and getting down to what matters - creating powerful ideas that connect with consumers and move brands.”
— Jeff Cha, Redscout
“Not only did they continue to surprise us with the number and variety of creative approaches and solutions, they were extremely professional, reliable, and great to deal with. They were tenacious under pressure and obviously driven to satisfy us as a client.”
— Allen Adler, Ubisoft Entertainment
“More than any other agency I’ve worked with, they are incredibly creative with a solid understanding and appreciation for the marketing side of things. They always blow me away with their strategic and tactical ideas, and never once have they disappointed me.”
— Jim Bloom, Radioactive Clown
“We were looking for a fun, creative approach to consumer promotion, and Chad provided us with a unique concept that broke through the clutter in an innovative way.”
— Mike Joyce, SOBE beverages / Pepsico
“Chad showed tremendous versatility by looking at a market he knew little about. Their ideas were fresh and created buzz within a traditionally dry product space. You cannot ask for a better combination of fun with professional results.”
— Ruston Vickers, ITKO Software
“Within minutes, Chad completely understood who we were, where we should head and soon after developed product concepts and a tagline that summed up our essence perfectly. They blew us away. A brand new product and he got it right out of the gate. We wouldn’t trust our brand to anyone else.”
— Scott Flora, blik
“It is rare that someone somewhat professionally detached from the sport can create something that could just as well have come from a skateboarder. Chad gets it. What more could you ask for?”
— Christian Roth, Hessenmob skateboarding