Sylvie & J
Insight: Upscale fashion retail is all about the bag. Big Idea: Make the Sylvie & J shopping bag the most
sought-after shopping bag in LA by giving the brand a complete make-over and a newsworthy
relaunch. Everything we created during our 3-month integrated campaign was a near sure-fire way to
get worldwide press, create buzz within the jaded fashion community, build brand awareness, and
perhaps most importantly, increase store traffic, which we did by 500%, thank you very much.