Swag
Any design firm can make hats, T-shirts and key chains and distribute them via street
teams. And they do. (Yet another reason not to do it.) When you’re launching the first 24/7
action sports lifestyle channel, you need someone that can think bigger. We not only
created a relevant piece of useful and long-lasting advertising that nobody else has done
before, one that young people can covet and brag to their friends about, but a newsworthy
distribution method as well.