Harvey Nichols
Harvey Nichols is an exclusive fashion retailer in London. To protect its position as a
fashion authority and ‘the ultimate fashion experience’, an interactive, art-influenced
campaign was created to allow people to experience the spirit of the store starting on the
street level. Based on emotions associated with the store, each theme ran for 6 weeks.
The ‘dead cat’ image was used merely to announce the first emotional theme: Curiosity.