Portfolio

    Long

        Brand Communications

            Ben


                                    We sent a woman to 19 European countries in 14 days by planes, trains, and automobiles to

                                    demonstrate Ben’s new fixed price roaming plan. Each day, she called in and gave a report of

                                    her trip, which we broadcast on the radio. Supporting materials featured Pascale traveling to her

                                    next destination, informing everyone, “I’ll call you when I get there.”