Remy Cointreau

Pisang Ambon had its heyday in the 70’s, but few younger drinkers today had ever heard of it, or dare even try the scary green liquid that tastes like bananas, not melons or sour apples. This was Remy Cointreau’s last-ditch effort to revive the complicated brand. Our creative strategy was based on two simple truths: Pisang Ambon should be enjoyed with people, and with other liquids–never alone. 

Agency: KesselsKramer (Amsterdam)  Role: Writer