FUEL TV - "Dr. DICk"
Goal: Introduce a subscription-based action sports lifestyle channel to a young, hard-to-reach audience who are not old enough to order it or know what it is exactly. Solution: A DVD sampler of channel content and a likable character to help distribute it with the tools kids need to influence their parents to order the channel for them. Result: An action sports icon that created a cult following and instant credibility amongst it’s core audience and industry leaders.
Agency: 86 the onions (Los Angeles) Role: Writer, Creative Director, Business Development, Account Manager
FUEL TV - SWAG
Any design firm can make hats, t-shirts and key chains and distribute them via street teams. And they do. (Yet another reason not to do it.) When you’re launching the first 24/7 action sports lifestyle channel, you need someone that can think bigger. We not only created a relevant piece of useful and long-lasting advertising that nobody else has done before, one that young people can covet and brag to their friends about, but a newsworthy distribution method as well.
FUEL TV - On-Air Promos
Being the proactive little monkeys we are, 86ers got together one weekend and made a homegrown stop-motion ident for their long-time client FUEL TV. They liked it so much, we were commissioned to make 2 more. Purposely designed to feel “do-it-yourself”, the aim was to not only capture the action sports lifestyle but also do it in a way that could inspire others to make their own films. Music was also written and performed by a member of 86 the onions. Tight.