BRAVO TV (UK)
Twenty-four minutes of crap Baywatch-like acting. Six minutes worth of killer fight and stunt sequences. One 300-pound martial artist who went to school with Jackie Chan. Conclusion: make the fat guy a cult hero. That’s what Sammo would do. And then he’d kick your ass.
Agency: Mother (London) Role: Writer
Street posters and guerilla sticker campaign that hijacked other brands' ads.