IDEAS TOO GOOD TO WASTE.™
I am a living fun factory of innovative ideas. I am an expert in creating and marketing iconic, pop culture brands from concept to execution, using an extensive global network of resources as needed. I make constructive brands famous and famous brands more constructive by using any and all means necessary.
After more than 14 years of creating influence, demand, social currency, and profitability for more than 130 diverse brands, including local start-ups to global icons, my focus is now to bring conscious consumerism out of the exclusive fringe and into the accessible mainstream.
My mission in life is to use my creative problem solving talents, pop culture sensibilities, proven intuition, and integrated marketing and new media prowess to solve problems that matter to the world and ensure that constructive brands have the creative tools necessary to compete with leading mainstream brands. And to do this is a way that entertains and embraces people through pop culture.
Working directly with visionary entrepreneurs and ambitious enterprises, I provide expert advice, innovative ideas, and actionable marketing assistance across all aspects of business, including product development, branding, advertising, design, marketing, media, branded content/entertainment, and public relations.
I create value by developing newsworthy, integrated brand strategies that translate corporate passion and brand essence into palatable messages that connect emotionally to the psych of the consumer.
I combine brand, media, PR, and creative strategy to develop ideas that are not only tailored to a specific brand’s needs, but ones that connect with it’s audience with the most motivating message in the most appropriate environment. The result is a keenly targeted message, culturally relevant to the consumer, relevant to the world, and more cost-effective.
There has been a paradigm shift. In my opinion and experience, those companies that align their product with their global responsibility, and package themselves in an authentic way that appeals to a broader audience, will reign. The race is on. And it couldn’t be more exciting.